Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. 

Read about IE's rebrand for Cranfield University and our award winning brand architecture solution.

The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings. 

The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry. 

The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.

University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future. 

They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.

IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.

The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.

Read more about Warwick's careers campaign brand or explore IE's other rebranding work with university careers services.

Career Ready is a national charity that links education with business to prepare young people for the world of work.

Explore how we rebranded Career Ready.

Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.

Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.

IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically. 

Read more about ICL's careers brand or explore IE's other rebranding work with university careers services.

The Midlands Decision Support Network brings together 12 decision support units across the Midlands region to share experiences, exchange great practice and improve outcomes. The network is run by the NHS Midlands and Lancashire Commissioning Support Unit, for whom IE had already created The Strategy Unit and Digital Innovation Unit brands.

The Midlands Decision Support Network asked IE to create their new brand and WordPress website. The visual identity includes a set of circular graphics, typically shown in threes, and a vibrant colour palette of lime green, charcoal, electric blue and putty. The graphics represent networks and data coming together – logically and systematically – through applied intelligence and decision making. 

Visit the Midlands Decision Support Network website

IE Brand created a new student recruitment campaign for TEDI‑London. 

TEDI‑London is a new higher education provider for future engineers, founded by Arizona State University, King’s College London and UNSW Sydney. Their exciting general engineering degree bridges many disciplines, including mechanical, electrical and electronic, civil, environmental, and product design.

The campaign imagines what TEDI‑London's 2022 intake of students might achieve. To get applicants thinking about their contributions to the world over the next 10, 20 or even 50 years.

We scripted three films to tell the stories of three fictional students, with the students telling their own stories from their beginnings at TEDI‑London and then looking back 50 years later. Each one has forged a successful career and solved real-world problems in environmental sustainability, robotics, and smart cities. 

Watch the TEDI‑London campaign films.

A vibrant new visual identity for Treetops Hospice. The charity offers nursing care and emotional support to adults and their families in Derbyshire and Nottinghamshire. 

The new branding reflects the compassion and warmth of the Treetops experience and the natural landscape of Derbyshire and Nottinghamshire.

Brand research and messaging for Healthwatch, the health and social care champion.

The Inns of Court College of Advocacy (ICCA) is the educational arm of the Council of the Inns of Court. They design and deliver a number of bespoke legal advocacy training and CPD courses, including a new two-part Bar Course. 

As ICCA gradually moves towards delivering more of its learning content online, they realised their existing website wasn't up to the task. IE Digital designed and built a new WordPress website, creating a platform to host ICCA's legacy content and support the search and retrieval of new digital learning materials. It's also future-proofed for any integration with e-learning platforms in the future. 

IE's designers created a modern new visual identity with a premium feel, including a set of ‘digital brand’ guidelines. We updated the logo to reproduce better online, and added a prestige colour palette, a bespoke icon set and pattern, and beautiful photography taken on location at the College with real students and practitioners. We also created various pieces of core collateral and templates to support ICCA's marketing team. 

Read more about the ICCA website and digital brand. 

The Strategy Unit is an established health and care consultancy, born from the NHS. As part of NHS Midlands and Lancashire Commissioning Support Unit, they help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.

IE Brand created a distinctive new logo, brand and visual identity for The Strategy Unit, with a confident tone of voice and a more concise narrative for the services they offer. The Strategy Unit is now a simple brand for complex problems, demonstrating thought leadership and a passion for the subject. 

IE Digital also designed and developed a new website in the new brand.

Read more about The Strategy Unit rebrand.

Forum for the Future is a leading global sustainability non-profit.

For over 20 years Forum for the Future have been working in partnership with business, governments and civil society to accelerate the shift toward a sustainable future.

As part of a wider transformation, they came looking for a brand agency partner with experience of working with complex organisations. They appointed IE to create a credible brand that would reflect their international reach and knowledge, and speak to organisations across their core geographies: the UK, the US, the APac region and India.

Through the new brand messaging and visual identity, we’ve simplified their comms and helped them to connect emotionally with their audiences. The new logo is a window into the future – a window to a world that’s been positively transformed by Forum for the Future’s actions.

The new brand paints a truthful picture of a world facing significant challenges – but one that’s far from a lost cause.

Read more about Forum for the Future's rebrand. 

Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.

IE Brand carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity that brings Betel’s work to life, emphasising the real people and success stories behind the organisation.

IE created new brand guidelines with variants for the five different Betel companies and designed and built a fully responsive new website. We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, unearthing a potential £50k improvement per year in PPC effectiveness. 

Read more about our charity rebrand for Betel UK. 

WDP is a charity providing drug and alcohol treatment and recovery services in London, the South East and the East of England.

Explore how we rebranded WDP. 

Following a substantial restructure and investment programme the University of Birmingham’s Careers & Employability Centre recognised that a rebrand – including a new name – was going to be vital in helping them communicate organisational change.

They wanted to raise awareness and engagement levels and achieve ambitious targets for student satisfaction, employer ranking and national awards. Immersing ourselves in the university's audience research and value proposition work, IE Brand identified the brand's essence – connectivity, which led to a new name – Careers Network – and audience-specific straplines for students, staff and employers. 

We then created a distinctive visual identity using 3D, photographic typography and a rich set of graphical assets to embody the ‘real voices’ of students. Student engagement increased by 289% and the work won two European Transform Awards. 

Read more about Birmingham's Careers Network brand or explore IE's other rebranding work with university careers services.

Anawim helps women in and around Birmingham. Their Women’s Centre is a safe space for those struggling with trauma, the criminal justice system, domestic abuse, addiction, mental health, sexual exploitation – any woman who needs their help. Their wrap-around services and specialised caseworkers can transform women’s lives.

Read our full case studies on how we rebranded the charity, and how we designed and built their new website.