Following a substantial restructure and investment programme the University of Birmingham’s Careers & Employability Centre recognised that a rebrand – including a new name – was going to be vital in helping them communicate organisational change.

They wanted to raise awareness and engagement levels and achieve ambitious targets for student satisfaction, employer ranking and national awards. Immersing ourselves in the university's audience research and value proposition work, IE Brand identified the brand's essence – connectivity, which led to a new name – Careers Network – and audience-specific straplines for students, staff and employers. 

We then created a distinctive visual identity using 3D, photographic typography and a rich set of graphical assets to embody the ‘real voices’ of students. Student engagement increased by 289% and the work won two European Transform Awards. 

Read more about Birmingham's Careers Network brand or explore IE's other rebranding work with university careers services.

Anawim helps women in and around Birmingham. Their Women’s Centre is a safe space for those struggling with trauma, the criminal justice system, domestic abuse, addiction, mental health, sexual exploitation – any woman who needs their help. Their wrap-around services and specialised caseworkers can transform women’s lives.

Read our full case studies on how we rebranded the charity, and how we designed and built their new website. 

A new brand, visual identity and logo for Highlands School, a high-performing, mixed comprehensive school serving the west side of Enfield. The new look debuted in September 2022 for the new academic year.

IE created a new education brand and website for the AgriFood industry. As a collaboration between six UK universities – Reading, Nottingham, Aberystwyth, Harper Adams, Cranfield and Bangor – the AFTP is the bridge between industry and academia. Their postgraduate-level courses translate cutting edge academic research into applied industry expertise, helping the industry’s best talent to deepen their knowledge, advance their skills, and progress their careers.

The AFTP brand is defined by its close relationship to industry, so the new visual identity is firmly rooted in the world of AgriFood, not the classroom, to celebrate the best the industry has to offer. 

Explore the full case study for the AFTP website.

Branding and website design for a new NHS campaign brand. Time to Talk comes from NHS West Sussex Talking Therapies, part of Sussex Community NHS Foundation Trust.

Time to Talk offers a free, confidential service for adults in West Sussex. It's the only NHS Talking Therapies provider in West Sussex, and one of the leading services in the country. They provide a range of talking therapies and other treatments for adults with mild to moderate anxiety and depression, and other mental health conditions.

A new brand for the Careers + Placements service at Leeds Trinity University. 

Eikon is a charity helping young people in Surrey to feel safe, heard and supported. They wanted their brand to better resonate with children and young people, and they also needed it to work harder to support fundraising.

IE Brand created a vibrant new visual identity for Eikon, including a new logo and strapline, and updated brand messaging, to reflects the charity’s fun, active and engaging approach to its work, while protecting Eikon’s credibility with commissioners, schools and partner organisations.

Read the Eikon case study

EdAct is an established Multi-Academy Trust with five locations across North London, proudly working together to provide an exceptional education for the local community.

Network West Midlands works with public transport operators to improve the regional transport structure.

Explore how we created the Commuterland films for Network West Midlands. 

A rename and rebrand for a leading training provider for science and technology apprenticeships.

Over the past decade Youthforce had grown significantly. They had changed, and so had the world. Apprentices can be any age, and the name was causing confusion, so IE Brand renamed them Tiro – a Latin word meaning novice, recruit, apprentice, beginner and soldier.

The brand's new brand messaging, visual identity and re-skinned website reflect the challenging, authentic and excitable business Tiro is now.

CHIPS (Christian International Peace Service) is a charity that joins with communities from both sides of a conflict – from Brixton to Ghana – to help build sustainable futures free from violence and division.

Explore how we rebranded CHIPS.

University of Bristol is one of the most popular and successful universities in the UK and was ranked within the top 50 universities in the world in the QS World University rankings 2016.

Ahead of a larger university-wide brand review, Bristol engaged IE Brand to carry out a piece of brand architecture work to look at how various areas of the university and its sub-brands fit together. We went on to deliver research and consultancy for three of its internal university services: Careers, Sport and Catering.

For each one we developed new brand messaging and visual identities, to be applied to everything from food packaging and sports kits to social media and building signage. We also devised launch campaigns for the catering brand, Source, and the relaunched Careers service. 

Read more about Bristol's new sub-brands or explore IE's other rebranding work with university careers services.

When the British School of Osteopathy was granted University College status, they became the first degree-awarding, specialist osteopathic institution in the world. To make the most of this unique status, they needed to review their name and their brand. With IE's help they've become the University College of Osteopathy (UCO).

IE Digital developed two new websites for the University College and its clinic. Early in the consultancy it became obvious that the clinic needed a separate website to address the specific needs of its user base, so the two sites have been designed and developed in parallel to accommodate the differing user journeys, while maintaining close links and a consistent look and feel. 

Read more about the UCO rebrand.

Unity Insights offer bespoke analytics and evaluation services to the NHS, academia, innovators, and industry.

Warrington & Vale Royal College was created from the merger of two post-16 Further Education colleges – Warrington Collegiate (ranked 8th in the country) and Mid Cheshire College. The college needed a new brand identity to signal change for the new college and its sixth form.

Explore how we created the new Warrington & Vale Royal College brand.

The University of York is a top 20 UK university with a strong record of employability – it comes top of all the Russell Group universities for the proportion of graduates in work or further study three years after leaving. 

In spite – or perhaps because – of that success, the Careers brand had been neglected and no longer represented the services on offer. They needed to increase visibility and drive engagement with a compelling strategy, simplified brand architecture, clear and concise messaging and an arresting visual identity. 

IE Brand helped UoY to achieve just that, creating a more mature brand for Careers with strong calls to action and a more challenging tone. The new brand sets expectations higher and emphasises a less passive, partnership approach between students and the careers team to maximise their prospects.

Read more about York's careers brand or explore IE's other rebranding work with university careers services.