• 

  

  Denise Atkins
  

  23 Mar 2017

  Education, IE News

  University rebrands shortlisted for three Transform Awards

  We’re celebrating a brilliant start to the new year here at IE Brand. We’ve received news we’re shortlisted in THREE categories at the prestigious Transform Awards Europe for our brand work with two leading UK universities.

• 

  

  Ollie Leggett
  

  8 Mar 2017

  Charity, Education

  Celebrating National Careers Week 2017

  IE Brand has a wide array of experience in the careers sector, especially where charity and education overlap. To celebrate National Careers Week, National Apprenticeships Week and Scottish Apprenticeships Week 2017, we’re taking a look at some of th...

• 

  

  Ollie Leggett
  

  17 Feb 2017

  Charity, Health, Education

  Removing the mask: using brand to show the ‘real you’

  Great branding is not about putting on a mask to disguise the truth – it’s about removing the mask so that you look, sound and behave like the very best of who you really are.

• 

  

  Denise Atkins
  

  1 Feb 2017

  IE News

  Outside looking in: working at IE

  We were joined recently by a new team member, on a short-term basis, to write content for this new website, among other things. Joy Bannister is a native of Detroit, Michigan, now living in the UK. She hadn't worked in an agency before, so it wa...

• 

  

  Ed Wilkinson
  

  26 Jan 2017

  Charity, Health, Education, Other, IE News

  IE scores big for client satisfaction in NPS survey

  We asked our clients how likely they are to recommend us to others, and they collectively rated IE a brilliant 8.6/10. We're using NPS (Net Promoter Scores) as an ongoing measure of our clients' satisfaction, across brand and digital projects.

• 

  

  Ollie Leggett
  

  30 Nov 2016

  Charity

  What is brand anyway?

  People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...

• 

  

  David Crichton
  

  31 Oct 2016

  Charity

  Love Your Clothes shortlisted for prestigious CIWM award

  We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.

• 

  

  Ollie Leggett
  

  5 Oct 2016

  Education

  University Rebrands: Maximise Impact, Minimise Backlash

  IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...

• 

  

  Ollie Leggett
  

  30 Mar 2016

  Charity

  165 reasons why brand matters to your charity

  Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...

• 

  

  Ollie Leggett
  

  21 Mar 2016

  Education

  Minimising the student backlash - getting your university rebrand right

  IE Brand has been working with a leading UK university on a major piece of rebranding work. A number of recent uni rebrands have elicited a critical backlash from students and alumni, which got us talking about the ones that “went wrong”, and the les...

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