Brand Clients

LEAF (Linking Environment And Farming) works with farmers, the food industry, scientists and consumers, to inspire and enable sustainable farming that is prosperous, enriches the environment and engages local communities.

Having previously worked with LEAF Education (formerly FACE – Farming and Countryside Education) to develop the new brand and website for Countryside Classroom, we were delighted to be asked to develop the latest campaign branding for Open Farm Sunday 2019. IE Brand created new promotional posters to help host farmers to promote their open day to the public, as part of LEAF's wider resource packs. 

MSDUK is the UK’s leading non-profit membership organisation driving inclusive procurement. It promotes an ethos of diversity and inclusion in public and private sector supply chains, by identifying and introducing innovative and entrepreneurial ethnic minority owned businesses (EMBs).

Every year MSDUK runs a three-day global supplier diversity / inclusive procurement event attended by delegates from all over the world, which culminates in a prestigious award ceremony. IE Brand has twice worked with MSDUK to create a cohesive event concept for the evening, including art direction of the 'shortlisted candidates' film. Concepts have included 60s pop art inspired comic book superheroes to world music.

Countryside Classroom, is the largest partnership of its kind, bringing together organisations committed to helping children learn about food, farming and the natural environment.

IE designed a unique new visual identity and an educational website for the charity, bringing brings together the combined experience of around 30 partners, to share a range of inspiring information in a single, easy-to-use resource for schools.

Explore the full Countryside Classroom website case study.

ISEAL is the global membership organisation for ambitious, collaborative and transparent sustainability systems. ISEAL is driving collective efforts to tackle the most pressing sustainability issues and create a world where Markets are a force for good.

ISEAL employed IE's brand and digital teams to create a campaign brand to encourage consumers to 'challenge the label'. The Challenge the Label microsite helps consumers distinguish between credible and non-credible sustainability claims – improving educated decision-making by leading people through the key questions in understanding a claim or label.

Read more about IE's digital work for ISEAL.

OCN London is a national not-for-profit organisation that creates and awards qualifications. Their mission is to help create a fairer society where everyone, whatever their educational background, has an opportunity to benefit from learning, realise their potential and fulfil their goals. 

IE Brand has repositioned OCN London as a distinctive, values driven, educational charity operating within a crowded, fluid and highly competitive marketplace. We defined a new proposition, audience-specific messages, tone of voice – and refreshed their visual identity and brand guidelines in line with the new position.

Universities West Midlands is a membership association for the thirteen Universities and University Colleges in the West Midlands.

The West Midlands Higher Education Association (WMHEA) – as they was then known – wanted to reposition themselves as the partner of choice for those seeking to engage with these universities.

IE Brand won the tender to carry out the brand work, going on to develop a new name, visual identity and rigorous brand guidelines document. We supported these with a content managed website, web tools, printed marketing materials and exhibition collateral.

ABP Food Group is one of Europe’s leading privately owned food processors. When one of ABP’s international supermarket accounts challenged the business to present ‘a vision of the future of online shopping’, they turned to IE Brand for help.

We researched technological, retail and societal trends to create a consumer narrative through which to illustrate the real-world impact of technological change. We delivered a series of engaging films to position supermarkets at the heart of family life. The film told the story of a cyber-shopping journey from recipe selection through to real-time video conference advice from experts. Subsequent films explored in-store GPS and interactive web apps for kids.

ABP were congratulated on their ‘outstanding thought leadership’ and the films were passed up the food chain to the supermarket’s COO. 

LABC (Local Authority Building Control) delivers building control through local authorities in England and Wales. They have a network of over 3,500 professional surveyors who provide efficient expert advice, upholding a public service ethos and work alongside Trading Standards, Environmental Health and other partners to deliver safer buildings. As a membership organisation, LABC also provides CPD, training and guidance to some 3,000 industry professionals.

The LABC brand was authoritative and functional, but they wanted to be bolder, and more compelling to other audiences beyond their membership. They wanted to become more front-facing, to increase awareness amongst the general public and educate homeowners about what building control is and why it’s important.

IE Brand created a bolder, more flexible visual identity and messaging, which provides a platform to establish LABC as the voice of building control in the industry, as well as raising its profile among homeowners. We delivered a wealth of templates, with an artwork creation system to assist the in-house marketing team, plus a beautiful new website.

Read more about refreshing the LABC brand. 

Kings Foundation gets children active, having fun and learning together. They operate activity camps for children, create activity jobs for young people and provide people, programmes, training and resources to individuals and organisations that work with children.

Having become no.2 in the floorcare category Vax recognised that the brand lacked a consistently managed, recognisable image. They had gained their position through an appeal to consumers on the basis of no nonsense value.

IE Brand repositioned the Vax brand, retaining the value aspect and complementing it with additional values such as expertise, technical innovation and care. We commissioned lifestyle photography and created a new set of brand guidelines to police and protect the new brand. We also revamped their packaging, catalogue layouts for Argos and Next, and designed and built new ecommerce websites – both B2C and B2B, in multiple languages.

Online sales more than tripled and Vax overtook Dyson in terms of unit sales and became the number 1 UK floorcare specialist.

Sons & Friends of the Clergy is a charity whose roots can be traced as far back as Oliver Cromwell's time in the 1600s. The charity supports the Anglican clergy and their dependants in time of crisis or need, and they are now broadening their remit to incorporate general ‘clergy wellbeing’ including physical and mental health.