LABC (Local Authority Building Control) is a non-profit membership organisation representing all local authority building control departments in England and Wales. Their members work cooperatively with building owners, home owners, architects, plan drawers, developers, building contractors and other professionals to ensure buildings are safe, healthy and efficient to meet the standards set by the building regulations.


Ditch the existing, outdated, 100+page specification document
Instead, utilise Rapid Prototyping – an approach where the web design and build is developed in iterations with multiple review and refinement periods
Design and build a responsive, content rich, digital service website with both public and member areas, to deliver value to users and members.

The Challenge

LABC urgently needed to deliver key services via digital channels and to improve their digital profile to better communicate and engage with members.

Expectations were high and timescales were short – not least because they had already invested heavily in a detailed, written specification document for a proposed new digital service platform. Having already taken 12 months to produce the spec document, not a single line of code had yet been written, and as the business continued to evolve at a pace, the spec was out of date even before the ink had dried.

The Solution

After a brief discovery phase IE GDS recommended ditching the specification entirely in favour of employing a semi-Agile, multi-Sprint, phased development process – a Rapid Prototyping approach with quick-fire develop and release cycles that would deliver wave after wave of measurable progress.

Wireframes and site structure were quickly followed by user journey mapping for both members and public users. IE GDS built the responsive digital services website to incorporate both standard and member areas. Logged in users can track and manage planning applications through their lifecycle whilst being supported with high quality, searchable content including resources, information and guidance, how-to videos, instruction PDFs and web forms.

The new site has received great feedback from users. IE has since added an award entry and management service and has been invited to work with the Scottish arm of LABC: LABSS, building a responsive website to provide information about building standards in Scotland.


Up to 70% increase in traffic to key content pages
50% increase in referrals from organic search
Over 20% increase in overall website engagement
“IE GDS is a great agency to work with – their ongoing help, guidance and advice has ensured that we have a digital service website that’s fit for purpose and has exceeded our expectations. IE has taken time to understand our business – and we see them as a part of our team.”
Lorna Stimpson, Commercial Director, LABC