Google’s new mobile algorithm shakes up search results
One month on, what’s the impact of ‘Mobilegedden’?

With over 50% of people using search functions on mobile devices and there being 5 times more smartphones sold each day, than babies born, it’s clear why there’s an increasing need for websites to meet the demands of mobile browsing. Google’s introduction of their mobile algorithm makes perfect sense. Top websites like BBC, Mail Online and Reddit failed to meet Google’s mobile-friendly test based on failure to introduce mobile-friendly front pages.

One month on, the impact of Mobilegedden is still evident. We’ve recently surveyed a group of the UK’s top charities and found that almost a third failed to meet Google’s mobile-friendly requirement, causing them to lose their prime spots in search engine rankings.

According to a recent survey carried out by Survey Monkey, 40% of people will opt to use an alternative website if the website of their choosing isn't mobile friendly, therefore potentially affecting the company's traffic and revenue.

So, what are some of the changes you can make to ensure your site passes Google’s mobile-friendly test:

  • Set your landing pages to a mobile viewport  
  • Ensure your text is large enough to read on a small screen
  • Think user-friendly rather than eye-catching designs
  • Give your links some breathing room

We’ve recently re-designed websites for Westminster Drug Project,  Barnsley CCG and Round Table to ensure their sites are not adversely affected by the impact of Mobilegedden.

Ensure you’ve tested your own website's performance and get in touch if you’d like help making your website more mobile-friendly.